EGO formerly known as Alter Ego is out with a new collection .
The “unwoven” collection is the first collection from the rebranded Alter Ego by Ego Maduekwe brand now known simply as Ego Maduekwe.
According to the designer …..“My goal in every collection is to create powerful feminine modern clothes using elements that resonate with who we are as Nigerians or indeed Africans.”Unwoven” refers to both our rebranding to reveal our essence and our design focus in this collection, the duality of power and femininity.
This collection was inspired by symbols of power in traditional African societies. The first is the Hausa “8 knives” embroidery detail used in emir’s robes, used as a print. The second is the “ukara” print used by the leopard society in the south east. The concept of power and femininity is expressed in the contrasting use of masculine graphic strips and feminine circular lace. The strips mimic “aso oke” fabric. The silhouette is close to the body but not tight, with cut outs similar to traditional “ukara” symbols, because our muse is Feminine but not fluffy, powerful but not strident.
View the collection below …
Photo shoot credits:
Photographer: Emanuelle Oyeleke
Creative direction: Ego Maduekwe and Lami Somoye
Styling: Lami Somoye
Models: Precious John and Stefania Bassey (Beth models)
Make up: Leylarh Cadne
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address – 127b eti osa way, dolphin estate ikoyi Lagos.