After two years of unparalleled success, women’s wear fashion label, Wannifuga, is celebrating its anniversary with a new campaign titled, Questing, inspired by The Omani Woman.
The campaign focuses on the classic woman and her eternal desire to attain greatness whilst remaining true to her being. She is constantly bettering herself, her family and her community. She is elegant, youthful and full of life. The pieces in Questing, are particularly inspired by The Omani woman, who is the more liberal of the women in her regions.
An Omani Woman desires greatness, happiness, truth and freedom yet stays true to her religion and culture. The use of exquisite fabrics and detailing showcase her fine taste and unique style.
The colour palette of the film is a representation of her character – depicting the pureness and calmness of the Omani Princess.
Wannifuga is set to release her new collection and much more at the celebratory event on June 12th at retail store, Zazaii.
See campaign video below
Models: Esther @xterberry & Gloria @glo___ry
Videography: Daniel Anyiam @danielanyiamfilms
Turbans : Ene Maya @enemaya_stores
Creative Direction : The Style Concierge @thestyle_concierge