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Chanel’s Supermarket Runway – A thing of today’s life

written by Madame Solange March 6, 2014
Chanel’s Supermarket Runway – A thing of today’s life

It has been a wonderful Fashion season and most remarkable for me was Karl Lagerfeld and his Chanel Shopping Centre Runway. Unbelievable concept of transforming the Grand Palais into a « Supermarket Runway», il était très très chic.

At least 500 everyday products were lined up on the shelves of this fabulous supermarket with the Chanel logo coded on them all. The efforts were optimum but the effect was-priceless. The rows and rows of shelves were stocked with Chanel-themed food goods (all of which were distributed to charities after the show, don’t worry) as well as some Chanel-themed hardware, including Chanel doormats, Chanel spades and gold-bladed Chanel chainsaws.

Lagerfeld said to WWD that “After [last season’s] art show, I said, ‘What can we do worse, something [more about] today?'”. “The supermarket is a thing of today’s life. Even the woman who wears expensive clothing goes to the supermarket, but she shouldn’t go in stilettos.”

Thus to wit: this presentation — there was a heavy feature on Fashion Sneakers, some of which were knee high, Chanel I must say took their creative vibe to a whole new model, from the Classic Chanel Couture to a funky level. He certainly took that inspiration seriously: among the more traditional Chanel-eque touches (tweed suits, luxurious fabrics, gorgeous coats and knitwear), one could find some looks that seem almost track-suit inspired, shopping baskets crafted from the house chain-link, more relaxed cuts and pop art prints.

What else could we have asked for truly? il était magnifique

See Video here:

c43

And here’s Rihanna, Cara Delevingne and Joan Smalls in a shopping cart after the show:

Pictures from the show

c1 c2 c3 c4 c5 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 c7 c8 c9 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 c11 c12 c13 c14 c15 c16 c17 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 c19 c20 c21 c22 c23 c24 c25 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 c28 c29 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 c31 c32 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015 c41 Chanel: Runway - Paris Fashion Week Womenswear Fall/Winter 2014-2015

 

And here's RihannaCara Delevingne and Joan Smalls in a shopping cartChanelCHANEL Fall-Winter 2014/15 Ready-to-Wear show - Full FilmRihanna
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Madame Solange

Helen Solange aka Madame Solange, is a Fashion consultant and the style editor of Madame Solange.com. With an eye for the best fashion & style items. Her obsession is to provide every style conscious individual with meaningful style inspiration. Curating the best Fashion, beauty and lifestyle logs.

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