From Lacoste’s trailer of its Ad campaign, comes a beautiful script telling the story of Life, being a beautiful playing field. The campaign which is played around its new theme: “Life is a beautiful sport”, reinstates Lacoste’s core values. The first look reveals top models Kati Nescher and Roch Barbot conquering urban landscapes for LACOSTE

The shots presented by Jacob Sutton, portray men and women who have risen above the city and life’s uncertainties. It shows Man’s courage when faced with a grand challenge. The imagery is clear and speaks bravery when crossing one hurdle to another.

The style is distinct and captivating, while appearances of the models are vivid with panache. I can’t wait to see the campaign which will be globally broadcast from March 2014 onwards; this will comprise a 30” movie as well as a 60” one, both done for TV and cinema, with visuals for the press and poster campaign and a digital activation.

Good Style.

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