I remember learning in fashion school that Fashion is about the dream factor. Companies not only sell products, they sell a way of expressing themselves through their products.
Customers buy emotional associations with the world that fashion companies create: such as the
> Wasp lifestyle for Ralph Lauren
> Sicilianity for Dolce & Gabbana
> Art of journey for Louis Vuitton
> Italian heritage for Valentino
Creating the dream factor is fundamental for creating those intangible links.
For their Fall 2015 Couture, you don’t need a historian to tell you about the historic features of the very glamorous collection.
The designers featured a lot of black however well embellished with gold necklaces and accessories that stole the bareness of the black away. To explain this, the designer’s Chiuri and Piccioli state that “Rome is just a little bit noir, a little sinister,”
We sure love this collection for its heritage.
Check out our style best-up from the collection.
See full collection at Style.com
Photo Source: Style.com